PITCHER Positioning Power-Up

Differentiate Your Marketing and Attract New Customers

Ready to attract more of the right customers to fuel growth in your business?

A successful brand can't be everything to everyone and it's hard to narrow in your positioning to win with your target market.

With a PITCHER Positioning Power-Up, together we'll take a disciplined approach to understanding your business, industry, and the voice of your customers. We'll use those insights to define your unique value proposition. Your customers will see you as the obvious choice and start knocking on your door.

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BRAND POSITIONING

This solution is for you when:

Your marketing efforts are underperforming
It's crucial to attract more of the right customers
It's time to set your business apart from your competition with refreshed messaging
Your potential customers struggle to understand the benefits they'd receive from your product or service

What You Get

Ideal customer profile with Voice of the Customer insights
Clear marketing goals, in plain English, so non-marketers can easily understand and support
Unique Selling Proposition, Values and Imagery to differentiate your business and attract your ideal clients
Brand Story rooted in customer benefits to bring your USP to life
Marketing plan outline to make it easy to execute your new brand positioning
Optional add-on: Agency briefing to accelerate implementation

Logistics

Typical Timing:

8 - 12 Weeks

Investment:

$27,500

"Working with Crow & Pitcher was a breeze. Melissa's expertise, intuition and approach led to a compelling and aspirational brand story that’s already making a difference to change customer behavior."

- Julie Noonan, CEO

Featured Case Study

headline Flipping the script to grow awareness and usage

With the usage of its services in decline, this brand unlocked new insights by tapping into the voice of the customer to revitalize its positioning, attract new customers and increase sales.

See Featured Case