About Us

You Grow More by Doing Less

By getting focused. And deploying your limited resources on a selective plan.

But this is incredibly hard to do. Especially when the demands of operating your business every day take most of your time.

That's where we come in. As the brand strategy & insights partner currently missing from your team.

Green Triangle with both up and down arrows - grow more, do less

With a focus on data-driven insights, we'll dive deep into your business, goals and customers.

Together, we'll build alignment around innovative growth strategies your whole team has confidence in and can execute with consistency.

You’ll grow more by doing less.

Who Hires Us

Business leaders trying to do it all

Leaders who:

  • Run the day-to-day operation
  • Want to accelerate growth
  • Don't have the time or right people to tackle strategic opportunities with discipline and depth

Companies Types:

  • B2C Businesses of All Sizes
  • Product & Services Based
  • Retail
  • Private-Equity Owned

What You'll Get From Us

Town in focus through camera lens, blurry outside


Our data-driven approach gives you a better understanding of your business and your customers.

By maintaining an impartial perspective, we'll uncover blind spots that have been overlooked.

You'll have clarity on where you are now and where to go next.

Lightbulb in a hand with gears inside it


Magic happens when you combine depth and discipline with innovative and creative thinking.

Our signature framework shows you how.

You'll be given new dots to connect and inventive ideas for growth.

Orange flower standing out in a sea of yellow flowers


Bold decisions are our love language. You must stand out to breakthrough.

Being decisive means saying no. Being choosy.

You'll be able to focus your limited resources and grow more by doing less.

view of a spiral staircase from below, with light streaming in from the top


We work small on purpose. You’ll work directly with our founder and any subject matter experts that join the team.

By working with 1-2 clients at a time, we're able to immerse ourselves in your business. And quickly spark transformational growth.

About Our Founder

Melissa Jacobs is our founder and lead strategist. She is an accomplished Growth Strategist with over 20 years of experience in marketing, strategy and innovation roles. With a proven track record of driving revenue growth for a variety of brands, she is a sought-after partner for businesses looking to spark transformational growth.

Prior to founding Crow & Pitcher LLC, Melissa held a variety of strategy and execution roles at Kimberly-Clark Corporation, a Fortune 500 consumer products company. As Brand Strategy & Innovation Leader for the Kleenex®️ brand, she masterminded a long-term brand strategy and innovation plan that created sustainable category growth of $400M.

Melissa holds a BS in Chemical Engineering from Purdue University and an MBA degree from the University of Wisconsin. She is an active member of the Board of Directors at WisconSibs, Inc, a non-profit organization that supports the brothers and sisters of people with disabilities.

Welcome to Crow & Pitcher LLC, how can we help you grow?

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Melissa Jacobs, CEO and Lead Strategist at Crow & Pitcher LLC

Melissa Jacobs


Lead Strategist

Revenue Accelerator

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Image Credit: Larry Vienneau, RAVENSTAMPS | Etsy

The Story of Crow & Pitcher

While Aesop’s fable The Tortoise and The Hare is more famous, there are 12 fables in all. One of which tells the story of The Crow & The Pitcher…. In summary, a thirsty crow comes upon a pitcher with a little water at the bottom. Unfortunately, his beak does not reach it.

Being a smart, innovative problem solver, the crow believes he can figure out a solution and realizes he can pick up pebbles and drop them into the pitcher to raise the water level. After filling the pitcher with pebbles, he achieves his goal and is rewarded with a refreshing drink of water.

Not only is this an age-old fable, but researchers in New Zealand have proven it to be true. Crows possess the traits of perseverance and intelligence and have proven to be strong problem-solvers – they really can figure out the pebble solution to reach the water in the pitcher!

We take inspiration from this story as we also believe in disciplined and creative problem-solving. We like to use those traits to drive business growth, but if you find yourself having trouble drinking from a tall, narrow pitcher, we’d be happy to help you fill it with pebbles too :)

Our Team of Partners

Our team is built to meet your needs in the most flexible way. We work small to keep your costs down and bring in additional expertise where needed. All of our partners have extensive corporate experience, which they bring to each project, along with their passion to help you grow.

Innovation Management Consultant Karyn Schroeder

Karyn Schroeder

Innovation & Insights

Karyn brings a breadth and depth of knowledge and lessons learned from a variety of industry verticals: Consumer Packaged Goods, Food and Beverage, Packaging, Education, Consumer Electronics and Non-profits.

She's energized by the challenge of finding new insights and bringing innovative products to market. She excels at being the ‘translator’ conduit between innovation, supply chain, and brand teams to ensure strategic business needs are met.

Human Resources Consultant Raisa Ramos

Raisa Ramos

People & Organizational Development

Over her twenty-year professional journey at several Global 500 companies, Raisa’s robust leadership experiences stretch across Engineering, Process Improvement, Project Management, Customer Service and Human Resources.

Born from an innate passion to make a more meaningful impact in others’ lives, she found her true joy in the field of Human Resources, where she focuses on coaching, development, and culture-building for organizations, teams, and individuals.

Ready to accelerate your growth?

Schedule a welcoming conversation with no strings attached. We'll discuss ways to help you grow. Click below to choose a time that works for you.

Not ready to chat yet?

Get to know us on your own time. Each quarter, you'll receive actionable ideas, transformational growth stories and free resources to accelerate your growth.

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