Accelerated growth starts now

Tackle your marketing and business challenges, get your team aligned, and focus your limited resources on a clear path engineered to accelerate growth.

More Focus. More Confidence. More Results.

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Welcome to Crow & Pitcher LLC

Do you wish you had more time or more resources to spend on longer-term or bigger-picture thinking?

Do you wonder if your team is working on the right things or has too many ideas?

Are you ready to accelerate growth in your business, but aren't sure where to focus your limited resources?

You've come to the right place. We can help you grow.

At Crow & Pitcher LLC, you'll find partners whose expertise is helping businesses innovate, grow, and reinvent themselves to get to the next level. Especially companies and teams that don't have dedicated strategic resources on staff.

We value the opportunity to deeply understand your business, your goals, and your customers to build alignment around customized growth strategies and marketing plans your whole team has confidence in and can execute with consistency.

Do you want to spend more time flawlessly executing your plan and less time wondering if you're focused on the right things? Without a growth strategy, any idea is a good idea. Our clients find it much easier to select, and de-select, between ideas after working with us. Their teams are more aligned and they revisit their plan less often.

You've worked hard to get to where you are today. Let us help you take it to the next level.

How can we help you grow?

Contact Us Today


Growth Strategy

You'd like to grow your business faster, but other things keep getting in the way. There's always a fire to fight, you've got a ton of ideas to choose from that are distracting your focus, or you aren't sure where to start.

Stepping back to look at the bigger picture is our specialty. We can help you quickly identify your top growth opportunities, build innovation plans, and prioritize your efforts with our strategic planning process. You'll be ready to focus your limited resources and rally your team around a common goal. Let's take your business to the next level.

Brand Positioning

You know a successful brand (or product) can't be everything to everyone. But it can be hard to know how to narrow in your positioning so you can win with your target market.

Let us help you identify the intersection between your strengths and what your target market needs. Together we'll take a disciplined approach to understand your business, industry, and the voice of your customers. We'll then use those insights to define your unique value proposition. Your customers will see you as the obvious choice and start knocking on your door.

Marketing Plan

You know consistently marketing your business would attract the right customers and drive growth. But, your current plans make you wonder if there's a more effective way to spend your budget. Or maybe marketing feels like a nebulous art without a return.

We can help. We've built and executed marketing plans for challenger brands and market leaders. With our disciplined approach and educational style, we'll build marketing plans you have the confidence to execute. With consistent execution, you'll change customer behavior and unlock accelerated growth.

Market Research Optimization

We have a special passion for using market research as a tool to bring discipline and objectivity to our work. We believe that finding new insights is only half the battle. To deliver an ROI, insights must be understood, accepted, and used within an organization. We help both clients and suppliers of market research leverage insights to enable decisions and unlock growth.

Kind Words from Past Clients

"Melissa has an incredible ability to unpack strategic choices and build alignment to one clear path forward in a sea of endless viable options. She makes the nebulous concrete and clear.

After working with Crow & Pitcher, my team is calm and focused on executing the plan rather than internally selling the path forward. They feel supported and confident, which allows them to move significantly faster.

And our board at Monarch Alternative Capital shifted from anxious questioning about our growth plan to 'thank you, how can we get this plan into market faster?'"

- Jennifer Nobui, Chief Marketing Officer, Shopko Optical

Joe Mauthe

"I feel much more confident that we have a plan for the future and are heading in the right direction.  Every time I talked with Melissa, I came away energized, hopeful, and eager for the next step.

Melissa brought an insightful and disciplined process to our leadership team that helped us effectively discuss key issues, determine root cause issues, prioritize actions, and use appropriate change management tools to move forward. Melissa is a great listener - really digging in to understand and contribute to our solutions."

- Joe Mauthe, Executive Director, Pillars

"Working with Crow & Pitcher was a breeze. Melissa's professionalism, expertise, and approach left me totally free to lead the change management program at a higher level. The final deliverable - the "brand story" of the Knowledge Management function - was compelling and received enthusiastically. I would partner with Crow & Pitcher again in a heartbeat!"

- Julie Noonan, CCMP, Founder/CEO

"Melissa can quickly help a team get focused and aligned against a single vision. In our work together, she helped a team that was delivering their short-term goals, with a scattered set of activities, build out a long-term strategic direction for the first time.

She identified untapped growth opportunities and helped focus their limited resources on the highest ROI ideas. I enjoyed working with Melissa on this project and I look forward to working with her again!"

- Karyn Schroeder, Innovation Consultant

Let's get started!

Schedule a free 30 min call to get an external perspective on your business

Image Credit: Larry Vienneau, RAVENSTAMPS | Etsy

Why Crow & Pitcher?

While Aesop’s fable The Tortoise and The Hare is more famous, there are 12 fables in all. One of which tells the story of The Crow & The Pitcher…. In summary, a thirsty crow comes upon a pitcher with a little water at the bottom. Unfortunately, his beak does not reach it.

Being a smart, determined problem solver, the crow believes he can figure out a solution and realizes he can pick up pebbles and drop them into the pitcher to raise the water level. After filling the pitcher with pebbles, he achieves his goal and is rewarded with a refreshing drink of water.

Not only is this an age-old fable, but researchers in New Zealand have proven it to be true. Crows possess the traits of perseverance and intelligence and have proven to be strong problem-solvers – they really can figure out the pebble solution to reach the water in the pitcher!

We take inspiration from this story as we also believe in disciplined and creative problem-solving. We like to use those traits to drive business growth, but if you find yourself having trouble drinking from a tall, narrow pitcher, we’d be happy to help you fill it with pebbles too :)

Would you like to accelerate your growth?

We promise you a welcoming conversation with no strings attached! We look forward to hearing from you and helping you grow.

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Get to know us and how we think. We share how our clients get more focus, more confidence, and more growth in our quarterly report, From the Crow's Nest. Click here to preview the latest issue or sign up below.

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