Pressured to accelerate growth and inundated with ideas, this brand used the Revenue360 Jump Start to focus on increasing the power of its marketing message, resulting in a 46% increase in customer traffic.
With the usage of its services in decline, this brand unlocked new insights by tapping into the voice of the customer to increase website visits by 3,222% and grow sales by 30%!
Overflowing with growth ideas, this brand benefited from a data-driven analysis that clarified where to invest resources and what to stop worrying about, resulting in a 60% decrease in Customer Acquisition Costs.
Needing to turn around a declining business with a small budget, this challenger brand used a data-driven approach to focus its efforts and fuel accelerated growth without increasing marketing spend.
Having focused exclusively on execution in the past, being guided through a simple strategic planning exercise enabled this team to expand their thinking, align their goals and accelerate growth.
As the business leader responsible for the 3-year business plan for Kleenex brand facial tissues, our founder and lead strategist reinvented an iconic brand whose growth and meaning in the marketplace had stalled. Even though Kleenex enjoys widespread awareness, being synonymous with a declining category presented several challenges to overcome.
After a thorough and disciplined situation assessment, that uncovered drivers of a 20-year category decline, a new brand strategy, point of difference, and innovation plan was approved.
This plan took a bold stance on the role the brand could play in customer’s lives and shifted the primary driver of growth versus the previous strategy. The Vice President and General Manager of the Kimberly-Clark Walmart account team called this work "the breath of fresh air this brand has needed for a decade".
Innovation projects are underway across marketing, packaging, and product to deliver on a $400MM category growth opportunity over the next 10 years.
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